O.K., maybe that's going to far, considering that Borat's era ended after his movie was released, but it's now official:
"When I was being Ali G and Borat I was in character sometimes 14 hours a day and I came to love them, so admitting I am never going to play them again is quite a sad thing," he said. "It is like saying goodbye to a loved one. It is hard, and the problem with success, although it's fantastic, is that every new person who sees the Borat movie is one less person I 'get' with Borat again, so it's a kind of self-defeating form, really.
"It's upsetting, but the success has been great and better than anything I could have dreamed of."
I'll miss him, too: