From an interview between Ken Silverstein and Chris Lehman:
1. I've seen many recent headlines about the alleged "feverish speculation" about who the vice presidential nominees are going to be. Is the public really all that interested in these sorts of campaign issues at this point, or is the fever largely confined to the media?
The reporters and editors who are composing these inane pieces are pretty much talking to each other. I saw a Washington Post headline the other day, "Who's No. 2? Obama Keeps Everybody Guessing." No—the "everybody" in that construction is you. Imagine if you were covering the baseball playoffs and you wrote that there was massive speculation about who was going to win. It's manifestly moronic because you're writing about a scheduled event that is going to take place on a known timeline. You're contributing nothing. It's the opposite of news; any useful public information is entirely missing. But that's the way the press bubble operates. Not only do reporters write about what they're talking about, but they're writing about each other. Notice the passive construction in these stories about "rampant speculation" and ask yourself, "Who's doing the speculating?" It's the reporters who are; most voters, being sane people, might think about it for a second but then they move on to the next thing in their day.
The rest here.