Saturday, December 06, 2008

Marketing Totalitarianism

Randy Boyagoda on Steven Heller's Iron Fists: Branding the 20th Century Totalitarian State

My old prof has a good review of a new book about the marketing of last century's totalitarian regimes in this weekend's National Post:
This obsessive control over the words, symbols and images of daily life under Fascism and Communism extended from predictable, politically loaded items, such as flags, military uniforms and modes of salute, to mundane items, like crossword puzzles and board games, comic books and buttons. And while such reach seems absurd, as does the accompanying significance placed upon advertising, marketing, image management and commodity consumption, it is entirely of a piece with the basic premise of totalitarianism itself: that the State's prerogative extends to every dimension of its people's lives.
At the heart of any successful movement is a brilliant marketing/p.r./advertising plan. Look south to Obama, look east to Harper... er, that's not working out so well...


No comments: