Sunday, June 07, 2009

New York Times Subscription

With today's copy of the Sunday Times, the circulation department informed me that as of next month, subscription rates for the New York Times will increase in Canada.

First, while I don't think I need defend myself for subscribing to the Times and not a single Canadian paper, all I would need to do is conduct an objective compare-and-contrast between a typical copy of the Times and a typical copy of one of the Toronto dailies. I could do that, it wouldn't be pretty, but I won't do that because my time will be better spent doing something productive today.

Second, the rate increase is close to $30 each month. That's a lot, especially when I consider my salary, my other expenses (thank you GO Transit), and that the entirety of the New York Times is available free, online, everyday.

Up to today, I had resisted switching to reading the Times online. Sure I'm part of that age where I shouldn't be averse to anything available on the Internet. I watch TV on the Internet. I get/pay for my music online. But when it comes to reading newspapers, I still prefer the printed version.

Unless it comes with a $30 increase to read.

Paying that doesn't make sense. I understand the plight of newspapers. And I hate to take away the money I was giving the Times for its product but I was happy to continue paying the rate I paid last month. I'm not willing to pay the rate the paper wants me to next month.

Online it is. I won't have to worry about my crap delivery guy. I hope my subscription cancellation doesn't mean more lost jobs. But charging your current subscribers more hardly seems like the revolutionary idea that will save the newspaper industry.

NOTE: This isn't the relaunch of the blog. Not yet. I planned to do something this weekend and get things started on this refresh project but I was pulled in other directions, to use corporate-speak excuse of I'm f---ing busy. I haven't forgot my plans. It's coming down. Sit tight.


1 comment:

Anonymous said...

The NYT and all other newspapers for that matter, are going the way of the dinosaur.

I know some people like the tangible nature of a daily newspaper, but those people are typically boomers or maybe gen x'ers.

The industry in general has been far to reactive rather than proactive and now they're left with very few options to survive...which imo, they won't.